— Projects

Mandates where vision and execution define final value.

A selection of projects led by Incora across Advisory and Partners mandates — Real Estate, destinations, hospitality and lifestyle brands. Each mandate operates under a single thesis, sustained throughout the cycle.

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AdvisoryArbórea — high-end residential brand (Incora Advisory case)

Arbórea

A brand extracted from success — four developments under a single signature
São PauloBueno Netto · BenxReal Estate
Advisoryv3rso tailored by Emiliano — real estate asset at Parque Global (Incora case)

v3rso tailored by Emiliano

A financial investment with real estate backing, within Latin America's largest park-district
Parque Global · São PauloGrupo Emiliano · BenxReal Estate · Hospitality
PartnersPenínsula Três Marias — waterfront destination co-development (Incora case)

Península Três Marias

Where refinement disappears into nature — co-development with Elemental, La Tambouille and Perfil/CARAS
Três Marias · MGCo-developmentDestination · Lakefront
BrandsSardegna — men's lifestyle and tailoring brand (Incora Brands case)

Sardegna

From tailoring to the table — a world brand built in layers
São Paulo · TrancosoProprietary brandLifestyle
Brands · BeveragesLillet — French aperitif, Pernod Ricard partnership (Incora case)

Lillet

The French aperitif arrives in Brazil — ten years of brand building
Pernod RicardStrategy · Marketing2018 — Present
BrandsRoi Méditerranée — restaurant and lifestyle venue at Shops Jardins (Incora Brands case)

Roi Méditerranée

The French Riviera in Jardins — identity, space and hospitality
São PauloProprietary brandHospitality · Lifestyle
BrandsGIUGIU Ristorante — Italian restaurant at Shops Jardins (Incora Brands case)

Giugiu Ristorante

An Italian chapter among the maisons — identity, space and experience
Shops Jardins · São PauloProprietary brandHospitality · Lifestyle
Brands · BeveragesPlymouth Gin — classic mixology, Pernod Ricard partnership (Incora case)

Plymouth Gin

A historic brand since 1793 — translated to Brazil
Pernod RicardPositioning · Cocktail culturePlymouth · 1793
Brands · BeveragesRamazzotti — Italian aperitivo, Pernod Ricard partnership (Incora case)

Ramazzotti

The Italian aperitif of 1815 — translated to Brazil
Pernod RicardStrategy · HospitalityMilan · 1815
Brands · BeveragesRiverside Premium Mixers — Brazil's first premium mixer (Incora Brands case)

Riverside Premium Mixers

Brazil's first premium mixer — founding, branding and go-to-market
Proprietary brandFounding · Branding2018
BrandsBarthelemy — beach tailoring and bespoke resortwear (Incora Brands case)

Barthelemy

Tailoring for the beach — the created category that crossed the Atlantic
São Paulo · InternationalProprietary brandLifestyle · Fashion
Brands · BeveragesCerveja Proibida — Brazilian brewing brand creation case (Incora)

Cerveja Proibida

From the Czech Girls campaign to R$ 1 billion — founding a national brand
CBBP · FounderStatutory Director · Marketing2009 — 2015
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