A financial instrument with real estate backing, inside the largest real estate project under development in Latin America.
Parque Global is the largest real estate project under development in Latin America — 218,000 sqm of built area and R$ 14.2 billion in GSV, located between the Cidade Jardim complex and Parque Burle Marx, along the Marginal Pinheiros. The integrated urban destination brings together residences, offices, retail, education, innovation and an Albert Einstein Hospital unit dedicated to oncology and hematology.
Inside this ecosystem, Grupo Emiliano and Benx designed v3rso tailored by Emiliano — an exclusive 28-floor tower, in a hybrid model (residential + tech boutique hotel), under v3rso's integrated management. Inauguration is planned for 2027. The challenge was to position the development not as another branded residence, but as a portfolio position with physical backing, capable of generating recurring income under a hotel-grade operating curve.
The thesis was clear: v3rso is not merely a home — it is a portfolio position with physical backing. The owner acquires a unit inside Parque Global, but operates within Grupo Emiliano's hotel system, which manages the unit as a hospitality product during periods when the owner is not using it.
The positioning articulated three simultaneous promises: financial return (hotel income under Emiliano's operating curve), access to a lifestyle (a residence at one of the country's most structured urban addresses) and institutional certification (Emiliano's signature as a management certificate). Three promises, one single product.
The segment read was validated by quantitative research commissioned from Brain Inteligência Estratégica, a national reference in real estate studies. The research identified three independent demand vectors in the region — medical tourism (gravitating around Albert Einstein), business and events tourism, and social tourism in the western zone of São Paulo. Each vector sustained an independent occupancy band, reducing concentration risk and validating the projected hotel curve.
Incora acted as the strategic positioning and commercial strategy layer — the Advisory line — articulating the investment thesis, institutional narrative, market intelligence and commercial execution. Differentiation materialized in three pillars: market research validating the thesis, curation of differentiators with reference names, and commercial execution conducted in-house.
A selected team of ten specialists was assembled, trained with narratives crafted for the high-end audience, with deep knowledge of the Parque Global ecosystem, the Wellness Club signed by Tania Ginjas (Wellness Collection, with experience at Rosewood, Fasano and Copacabana Palace), and the institutional connection with the Albert Einstein Hospital. In parallel, the Verso by Emiliano Experience Room was created — an immersive environment where qualified investors experience the product they will receive before deciding to buy.
Verso" loading="lazy">
Verso" loading="lazy">
Verso" loading="lazy">Verso" loading="lazy">
Verso" loading="lazy">